America loves the underdog. They love the comeback kid. The resurgence of one that people counted out especially an athlete. After an NFC South Title (picked to finish 30 out of 32 teams), a win over last year's Super Bowl runner up Eagles in the playoffs and another trip to a Divisional Playoff game vs the Lions this Sunday and the best season of his career, America is embracing Baker and enjoying his swagger and leadership especially on display two nights ago in the 32-9 win. Fortunately I get to work with him and he's everything and more. Just ask any brand that has partnered with him. We're excited to be in Las Vegas for the Super Bowl. Hopefully he's playing but if not then he'll be there and available to work for your brand and be a true partner there and beyond.
