We sold 2.1 million chocolate bars last month…
That’s a number we used to dream about.
Now it’s real.
But it came at a cost most people never see.
When we started Mid-Day Squares, our goal for the entire first year was to sell 100,000 bars.
We thought that was overly ambitious.
We had no experience in food. Not many connections. No roadmap.
Just belief and a willingness to show up every single day.
Fast forward 6.5 years…
We sold 2+ million bars in 30 days.
And yet, I’d be lying if I said it was easy.
It hasn’t been.
We’ve hit walls we never expected.
We’ve been told “no” more times than I can count.
I’ve personally faced burnout, self-doubt, and moments when I questioned if I could keep going.
But we did.
Because quitting wasn’t an option.
And today, we take a moment to acknowledge how far we’ve come.
To our team: You give everything, day in and day out. You are the reason we’re here.
To our community: You’ve backed us when we needed it most. That loyalty has meant everything.
To our partners and investors: Thank you for believing in a vision that’s bigger than chocolate.
This is a milestone. And I’m proud. But we’re far from done.
The road to $100 million continues.
One step at a time.
