Jason Murray
Jason Murray
🧰 Newsletter, courses + links ⤵
How to become an Art Director in 2026
I Found the Dream Creative Career Path
How to Pivot to Art Direction (with no experience)
but it’s 450 pages long and the answer itself is honestly less important than the pursuit.
I’ve always found inspiration from watching others, like my cousin @nathanwilliams who wrote this book, The Eye.
And I’m inspired by this next generation of creative minds who dont seem to have as many limiting beliefs. Anyone could become a creative director.
As an Italian-Sri Lankan Surf Instructor on the South Island of New Zealand once told me,
“If someone else is doing it, you can too.”
#creativedirector #artdirection #design
16// I have to admit I’m a little out of my depths with this one. I don’t speak German or Spanish. I’m not as familiar with Rosalía, and the Easter eggs planted into the sets are endless. But I was CAPTIVATED!
This was only released last week, but you can already scroll the interpretations endlessly on Reddit.
For me, the most obvious creative principle here is CONTRAST. Not just contrasting color or size. But contrasting subjects. The team created so much tension with the mix of languages, scenes, situations, textures. It’s a masterclass that goes beyond graphic principles into storytelling.
What have I missed??
#artdirection #rosalia @rosalia.vt #creativedirection
16Would love your thoughts, questions, or feedback on this 🙏
16I have the answer for you…
but it’s 450 pages long and the answer itself is honestly less important than the pursuit.
I’ve always found inspiration from watching others, like my cousin @nathanwilliams who wrote this book, The Eye.
And I’m inspired by this next generation of creative minds who dont seem to have as many limiting beliefs. Anyone could become a creative director.
As an Italian-Sri Lankan Surf Instructor on the South Island of New Zealand once told me,
“If someone else is doing it, you can too.”
#creativedirector #artdirection #design
6 months ago
A symphony of anxiety portrayed beautifully 🤌
// I have to admit I’m a little out of my depths with this one. I don’t speak German or Spanish. I’m not as familiar with Rosalía, and the Easter eggs planted into the sets are endless. But I was CAPTIVATED!
This was only released last week, but you can already scroll the interpretations endlessly on Reddit.
For me, the most obvious creative principle here is CONTRAST. Not just contrasting color or size. But contrasting subjects. The team created so much tension with the mix of languages, scenes, situations, textures. It’s a masterclass that goes beyond graphic principles into storytelling.
What have I missed??
#artdirection #rosalia @rosalia.vt #creativedirection
6 months ago
1/2 This is a speedy run through a lesson I’ve been giving to creatives about hooks in storytelling.
Would love your thoughts, questions, or feedback on this 🙏
6 months ago