Snapchat 👻 Partnership ✍🏼. Let me tell you how we did it🤔.
1️⃣ Establish connection - We got to know Racquel Douglas who runs athlete partnerships at Snap (she’s great). From there we got connected with Noah, who is the director of partnerships (also great).
2️⃣ Make it mutually beneficial - Snapchat, a huge company and offering value to them could be difficult. But we had the Charity angle and Damar’s impact on heart health. We get the opportunity to partner with their brand and they get to have an impact on their employees and audience.
3️⃣ Plan the event and execute - we’ve done enough of these to know what works and doesn’t work. We also have some great partners like the AHA. Schedule a few months out to ensure everyone can be there, create a run of show and be prepared for anything.
