Nathan Yung | The Busi...

Your spreadsheet is lying to you. It shows you what people buy, but not why they buy it.

My journey into business psychology started around 12 in my Dad's restaurant. When the new competition opened up across the street, we strategised on how to position differently.

Those lessons led me through a marketing degree, banking sales, a failed venture in China, and then successful partnerships that taught me everything.

Now through The Business Bubble, I am here to share the secrets of consumer behaviour that help you stop selling, and make the client journey so natural it becomes a subconscious choice for them - the same way Amazon has wired all of us.