RedInk Cosmetics

Michelle “Red” Herbert is the fearless force behind Red’s Beauty Ink LLC in Las Vegas—a licensed PMU artist, tattooist, and cosmetic chemist with 20+ years in beauty. She creates RedInk Cosmetics, a vegan, cruelty-free line of bold lashes, eyeshadows, lips, and more, plus Ink Armor aftercare for flawless healing. Red’s Lashtitude lashes push limits with classic to mega-volume styles. Her studio and products blend artistry, rebellion, and confidence—empowering everyone to break beauty rules, own their look, and show up unapologetically.