Riska Arends

How to Build a Brand World That Actually Pulls People In (DIY)

Why brands need to join cultural conversations.

Brands are a shortcut to decision making (!!)

Traditional brand strategy is changing. Change my mind.

Afraid to choose your brand's audience? Here's your answer.

We live in an attention economy. This is why meaning is the only strategy left.

You can’t performance-market your way out of a brand that stands for nothing.