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Your lifelong partner in skincare will soon arrive at your lifelong destination for beauty. Coming to sephora.com December 26th and in stores March 2026.
27I embarked on this journey in 2017 (after working 2 decades as a beauty ambassador to some of the top brands in the industry) because I experienced what the SIREN technology did for my own skin. I partnered with Katie and dove in without a thoughtβ we didnβt have a name nor a business plan - just our singular vision to create the best fβing skincare products in the world. And we did just that.
Thank you, @lauraneilson and the team at @VogueMagazine, for this incredible editorial feature on U Beauty's proprietary SIREN Capsule Technology, heralded βa results-driven breakthrough in the effective delivery of active ingredients to the skin.β
Read the article in full to find out why @voguebeauty is marking this a watershed moment in skincare scienceβand what sets U Beauty apart from the rest.
27Many of you may be surprised.
Many may be delighted.
And many may have questionsβ¦
Luxury skincare at Sephora might have seemed unexpected to some, but to me, it makes perfect senseβ¦..
I was a 20-something when Sephora first opened in the U.S. in the 90s, and later online. It was my happy place (it still is, if my credit card statements are any indication π). I loved getting lost in its colorful aisles, discovering the latest and greatest in beauty. Whenever I needed a mood lift, Iβd pop in and leave with a new eyeliner or glitter shadow, instant joy.
Then I got married and moved to the Texas suburbs in my 30s. Sephora at the local malls became my haven. Iβd stroll my baby through the store in his buggy, and no matter how difficult it was to lose the pregnancy weight (I gained 65 poundsβ¦ donβt judge π ), a new lipstick or make over always made me feel fabulous and gorgeous. I think my son recognized the iconic stripes and knew Sephora by name by the time he could speak.
Now in my 50s, I carried on the tradition, taking god-daughters, bestieβs daughters and nieces to Sephora. While they picked out bath bombs and treats, I often found myself wishing there was something that truly addressed aging skin.
And I know Iβm not alone.
I believe so many women (and men!)-millennials and
27The final piece is in place. Weβre thrilled to share that U Beauty is officially launching at @sephora
Your lifelong partner in skincare will soon arrive at your lifelong destination for beauty. Coming to sephora.com December 26th and in stores March 2026.
7 months ago
βThis month, the Journal of Cosmetic Dermatology published a 'white paper' (industry-speak for a fact-based document offering new insight) classifying U Beauty's proprietary SIREN Capsule technology as a result-driven breakthrough in the effective delivery of active ingredients to the skin.β - ππππ’π
I embarked on this journey in 2017 (after working 2 decades as a beauty ambassador to some of the top brands in the industry) because I experienced what the SIREN technology did for my own skin. I partnered with Katie and dove in without a thoughtβ we didnβt have a name nor a business plan - just our singular vision to create the best fβing skincare products in the world. And we did just that.
Thank you, @lauraneilson and the team at @VogueMagazine, for this incredible editorial feature on U Beauty's proprietary SIREN Capsule Technology, heralded βa results-driven breakthrough in the effective delivery of active ingredients to the skin.β
Read the article in full to find out why @voguebeauty is marking this a watershed moment in skincare scienceβand what sets U Beauty apart from the rest.
7 months ago
Itβs taken me a little time to fully express to you all how I feel about our recent big announcementβ¦ a surreal ππππβ-ππ moment. π₯Ί
Many of you may be surprised.
Many may be delighted.
And many may have questionsβ¦
Luxury skincare at Sephora might have seemed unexpected to some, but to me, it makes perfect senseβ¦..
I was a 20-something when Sephora first opened in the U.S. in the 90s, and later online. It was my happy place (it still is, if my credit card statements are any indication π). I loved getting lost in its colorful aisles, discovering the latest and greatest in beauty. Whenever I needed a mood lift, Iβd pop in and leave with a new eyeliner or glitter shadow, instant joy.
Then I got married and moved to the Texas suburbs in my 30s. Sephora at the local malls became my haven. Iβd stroll my baby through the store in his buggy, and no matter how difficult it was to lose the pregnancy weight (I gained 65 poundsβ¦ donβt judge π
), a new lipstick or make over always made me feel fabulous and gorgeous. I think my son recognized the iconic stripes and knew Sephora by name by the time he could speak.
Now in my 50s, I carried on the tradition, taking god-daughters, bestieβs daughters and nieces to Sephora. While they picked out bath bombs and treats, I often found myself wishing there was something that truly addressed aging skin.
And I know Iβm not alone.
I believe so many women (and men!)-millennials and
7 months ago