Lincoln Andrew

Lincoln Iona Malek Andrew, also known as Link City, is a Māori entrepreneur, international hip-hop artist, and founder of Link City Industries Ltd. Born in Palmerston North and raised between Ruatoki and Singapore, he overcame early challenges including ADHD, dyslexia, addiction, and homelessness to become a global charting artist and successful business owner. Lincoln founded New Zealand’s first hip-hop essentials retail store in Wellington, combining a barber, nail studio, clothing, recording studio, and retail hub under one roof. He is also the first Indigenous Māori and Southern Hemisphere hip-hop artist to own an international whiskey brand. Owner of ventures Linkquid water & Westways Clothing