Mall of America puts a whole day out behind one link
Mall of America's Linkme page leads with the season, then lists everything a visit needs: the directory, dining, attractions, parking and the coupon book.
Live at link.me/mallofamericaMall of America, by the numbers on its page
Linkme products on this page
- Total Followers shown on the page
- 1,162,113
- Platforms in that count
- 5
- Links on the page
- 16
- Sections: Fall at MOA, Upcoming Events, Plan Your Visit
- 3
Read off link.me/mallofamerica on October 7, 2026. Total Followers is the count the page shows across its accounts on Facebook, TikTok, Instagram, X and Threads.
A destination has a lot going on at once
A mall this size runs seasonal campaigns, ticketed events, hundreds of stores and restaurants, and answers the practical questions every visitor has, all from social profiles with room for one link.
- 01
Seasons change the message
Fall, the holidays and summer each bring their own campaigns, and the link in every profile has to keep up.
- 02
Events need tickets
Ticketed events and screenings sell on their own sites, so fans need a direct path to buy.
- 03
Visitors have practical questions
Where to park, where to eat and what is open get asked every day, on every platform.
How Mall of America runs it on Linkme
Everything below is read off the live page at link.me/mallofamerica on October 7, 2026.
01Pages and QR
The season first, the whole mall underneath.
After a big Home | Mall of America card, FALL AT MOA carries All Thrills, No Chills!, Taste of Fall and a big card for Twin Cities Fear Fest Tickets. UPCOMING EVENTS links Movies at the Star and the Penn & Kim Holderness Event on the mall's own ticket site.
- Sections that change with the season
- Big cards for what matters this month
- Ticket links straight to the mall's ticket site
Fall at MOA
- 1All Thrills, No Chills!
- 2Taste of Fall
- 3Twin Cities Fear Fest Tickets
- 4UPCOMING EVENTS: Movies at the Star
- 5Penn & Kim Holderness Event
02Pages and QR
Plan your visit, in ten links.
PLAN YOUR VISIT lists Directory + Map, Happenings at MOA, MOA Dining Guide, Attractions at MOA, Plan Your Trip, Mall of America Wellness, Level Up 4EveryKid, Long-Term + Overnight Parking, MOA Insiders and the Mall of America Coupon Book. A contact block with the phone number and website closes the page.
Plan your visit
- 1Directory + Map
- 2MOA Dining Guide
- 3Attractions at MOA
- 4Long-Term + Overnight Parking
- 5MOA Insiders
- 6Mall of America Coupon Book
03Analytics
Five platforms, one follower count.
The page shows 1.2M Total Followers. The drawer behind it lists Facebook 560K, TikTok 332.5K, Instagram 179.8K, X 62.8K and Threads 27K.
How your team could use this
What a DM automation looks like on this account
A comment to DM automation on Mall of America's Instagram: a visitor comments FEARFEST and the ticket link arrives by direct message, with the activations and clicks counted.
Illustration. The scene uses sample numbers, not Mall of America’s data or results.
See DM automationsTriple Five Group runs Mall of America, American Dream and West Edmonton Mall on Linkme.
“Linkme gives our properties a cleaner, more modern, and measurable way to guide social media traffic while creating a better experience for our customers across American Dream, Mall of America, and West Edmonton Mall.”
Mall of America
Built for teams like this one
Solution
Malls and retail
The directory, this week's events, dining and sign ups from one page and a code on every sign.
See Malls and retailSolution
Social media and marketing teams
Publish everywhere, answer everyone, show what worked.
See Social media and marketing teamsEnterprise
Linkme Enterprise
Every brand, venue and location under one login, with roles for your team and onboarding by the Linkme team.
See Linkme EnterpriseSee how other brands run it
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Read the storylink.me/hardrockhollyRun your social the way they do
Book a demo and the Linkme team will walk you through the pages, the dashboard and the setup.
