Your replies and messages, running for you.

DM automations run your social replies and messages for you. Pick a keyword or answer every comment, write the DM once with any link, and Linkme replies, sends it and counts every click.

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Papi SteakSteakhouse, Miami Beach · Sends its reservation page to every RESERVE comment

Real Linkme customers, public posts and pages. The automations, team, commenters, messages and counts are samples. Counts are sped up.

See it on your brand

A guest comments RESERVE on Papi Steak's real Instagram post. A public reply goes up under the comment, the DM arrives with a Book a table link, and the guest opens Papi Steak's real SevenRooms reservation page while the automation's activations, clicks, CTR and Daily Trend climb. The buttons under the stage switch to LIV, where any comment gets the VIP tables page, FIFA World Cup, where SHOP gets the FIFA Store, and Mall of America, where any comment gets its Linkme page. Set it up shows how Papi Steak's automation was made: the post, the keyword RESERVE and its public reply, the DM with the SevenRooms link and the Title Book a table, and Go Live.

01Choose the postsPosts and reels on your Instagram business or creator account, posts on your Facebook Page, or every post you publish.
02Set the triggerKeywords, emoji or any comment, with a public reply under each one.
03Send the linkA private DM with any link: a booking page, your store or your Linkme page. Messages people send you get answers too.
04See what it earnsActivations, clicks and CTR on every automation.

Used by the brands people line up for

FIFA World Cup
Mall of America
New York Islanders

Build it once. It answers every matching comment after.

The choices behind every automation, on LIV Miami's real posts and page: which posts it watches, which comments it answers, the DM, what the fan sees, replies to DMs and what it all earned. The automations and counts are samples.

Specific posts, or every post you publish

Pick the posts or reels to watch. A post another automation already uses is marked Assigned, so two never answer the same comment. Any post or reel also covers the posts you publish later.

The DM Automations screens, tab by tab, on LIV Miami's real posts: picking posts with Any post or reel and a post already assigned to another automation; an emoji keyword, then Any comment; the DM with its byte counter, Use my bio link and a Title; the DM thread as the fan sees it, opening the link in the DM, here LIV's Linkme page; a DM automation on Any message with three link buttons; and the analytics, with Clicks Over Time and Top Automations.

Four industries, four ways to answer

Real brands and creators on Linkme, a different trigger for each, and the link each DM sends, shown on their live page. Keywords, messages and replies are illustrative.

New York IslandersNHL teamSports teams

Ticket links in every game day DM

Comment · KeywordsTICKETSGAMEDAY

The DMSingle game tickets are on sale now. Grab your seats here 🏒26-27 Single Game Tickets on Sale NOW!

Fans get the ticket link while the game is on, and after.

See sports teams on Linkme

Public replies that never read like a copy and paste

Set the words people actually comment, like RESERVE or BOOK, or an emoji. A public reply goes up under each one, rotating through up to five variations of 300 characters, so the thread reads like a person answered.

Keywords and emoji, or Any comment
Up to 5 public reply variations, 300 characters each
One automation per post, so two never answer the same comment

Papi Steak's Configure Triggers card with the keywords RESERVE, a steak emoji and BOOK and three reply variations; on the post, three people comment one keyword each and each gets a different public reply.

Replies that read like a person, not a script

Set a Comment Reply Delay and a DM Reply Delay anywhere from 1 second to 15 minutes. Linkme's own advice is 30 to 90 seconds, which feels natural and helps avoid spam detection.

Separate delays for the public reply and the DM
Anywhere from 1 second to 15 minutes
Any message replies reach a person once every 24 hours at most

Timing Settings with a 1 minute Comment Reply Delay and a 90 second DM Reply Delay beside the fan's phone: the comment at 0:00, the public reply at 1:00, the DM with the link at 1:30.

One list for every account your team runs

Groups, franchises and agencies connect each brand's Instagram account, build each brand's automations and see all of them in one list. Account names are real; automation names and figures in the picture are samples.

Map it with our team Linkme for enterprise

The Automations list for Mall of America, American Dream and West Edmonton Mall: each automation's name, status, trigger and keyword, with its activations, clicks and CTR counting up; then the account filter switches to Mall of America and the list shows its four automations. Monthly Contacts sits under the list.

01Connect each brand's Instagram business or creator account, or its Facebook Page.
02Book a 30 minute call with one of our experts and go live the same day.
03Watch Activations, Clicks and CTR by account.

Every account in one listConnect each brand's or venue's Instagram account or Facebook Page, then filter automations by account, status or trigger.
Monthly Contacts and Buy ContactsSee how many people your automations messaged this month, and buy more contacts in bundles of 1,000, 5,000 or 10,000.
Managers on the accounts they runAgency managers get full access to their assigned accounts' Automations, Post to All and Leads. The owner keeps the rest.
Reports by pageA report per page for owners and franchisees, built from the same results.

DM Automations and Monthly Contacts come with every Business plan. AI Standard, AI Power Maxed and Enterprise.

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Answering comments by hand, and with Linkme

Real brands on Linkme, the same job side by side. DM Automations run on Instagram business and creator accounts and on Facebook Pages: posts, reels, comments and DMs. Counts are samples.

The jobBy hand, or with separate tools

With Linkme

Mall of America: 16 links on one pageBy handLinks are copied from a notes app and pasted into each DM.With LinkmeOne tap on Use my bio link sends the whole page, all 16 links.

Jake Paul: posts not published yetBy handEvery new post means setting it all up again.With LinkmeAny post or reel covers every post he publishes later.

Hard Rock Hollywood: anyone who messagesBy handReplying too fast or too often, by hand or with scripts.With LinkmeUp to 3 link buttons per reply, once every 24 hours per person at most.

Papi Steak: knowing what workedBy handA guess from likes and a few screenshots.With LinkmeActivations, clicks and CTR per automation: 46, 33 and 72% in the sample above.

Mall of America puts a whole day out behind one link

Mall of America's Linkme page leads with the season, then lists everything a visit needs: the directory, dining, attractions, parking and the coupon book. It is exactly the kind of page a DM automation sends people to.

1,162,113 Total Followers shown on the page
16 links in three sections
Plan Your Visit: Directory + Map, MOA Dining Guide, parking

Read the Mall of America story link.me/mallofamerica

Questions about DM Automations

Will it get my account flagged?

Linkme is built to reply the way a person would. Set a Comment Reply Delay and a DM Reply Delay from 1 second to 15 minutes (30 to 90 seconds is the advice in the app), an automation that answers any message reaches the same person once every 24 hours at most, and keyword replies wait a few minutes before they can repeat.

Can the DM send any link, or only my Linkme page?

Any link. Paste a reservation page, a store, a ticket page or a form into Link URL and add an optional Title, or tap Use my bio link to send your Linkme page. Linkme tracks the link, so every click is counted either way.

Does it work on Facebook?

Yes. DM Automations run on Facebook Pages as well as Instagram business and creator accounts. Connect the Pages you manage, and automations reply to comments and send Messenger DMs with any link.

How many automations can I run?

Every plan can use automations, including the free People plan, each with its own limits. Linkme Pro has unlimited automations and up to 100,000 contacts a month, and every Business plan (AI Standard, AI Power Maxed and Enterprise) includes DM automations.

Is there a limit on how many people automations can message?

Each plan includes a number of monthly contacts, shown as Monthly Contacts in the app. You can buy more in bundles of 1,000, 5,000 or 10,000.

Do I have to use keywords?

No. An automation can reply to every comment on a post, or only to comments that contain the words you set, and emoji count as keywords. Turn on Auto reply to comments and Linkme also posts a public reply under each comment, in up to five variations of up to 300 characters.

Can Linkme answer DMs automatically too?

Yes. A DM automation responds to the messages people send you on Instagram or in Messenger, on keywords or on any message. On Instagram it can send up to three links as buttons under the reply.

Works with DM Automations

Turn tonight's comments into tomorrow's customers

Book a demo and see DM Automations running on your own posts.