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Pick a rival.
See it scored job by job.

Hootsuite, Sprout Social, Later and Metricool cover less than Linkme AI Standard for a team of five. We marked every tool ourselves, from each company's own site, checked 19 October 2026.

Head to head

Choose a rivalFour rivals, ten jobs
Linkme
9.5out of 10

Covers 9.5 of the 10 jobs

Jobs ahead
5Linkme
4Even
1Hootsuite
Hootsuite
6.5out of 10

Covers 6.5 of the 10 jobs

  1. Linkme
    Each page gets unlimited links, a shop, lead forms and its own QR code.Included
    01

    Your page

    Linkme ahead
    Hootsuite
    Hootbio has links and buttons, with no forms or shop.Partial
  2. Linkme
    One post publishes to up to 7 networks at once, with scheduling.Included
    02

    Post to your networks

    Even
    Hootsuite
    Unlimited posts to unlimited social accounts.Included
  3. Linkme
    Comment to DM automations run on Instagram and Facebook.Included
    03

    DM automations

    Even
    Hootsuite
    A keyword comment on an Instagram post gets an automatic DM.Included
  4. Linkme
    One inbox holds your Instagram and Facebook comments and messages.Partial
    04

    Social inbox

    Hootsuite ahead
    Hootsuite
    One inbox for comments and DMs from 6 networks.Included
  5. Linkme
    Forms capture names, emails and phone numbers into one list.Included
    05

    Lead capture

    Linkme ahead
    Hootsuite
    There is no lead capture form.Not offered
  6. Linkme
    Send email campaigns to your contacts and see opens and clicks.Included
    06

    Email campaigns

    Linkme ahead
    Hootsuite
    There are no email campaigns.Not offered
  7. Linkme
    Sell digital products, courses and merch, and take tips.Included
    07

    Selling

    Linkme ahead
    Hootsuite
    There is no checkout, only a free app that posts your Shopify products.Partial
  8. Linkme
    See views, clicks, traffic sources and locations for every page.Included
    08

    Analytics

    Even
    Hootsuite
    Custom reports plus benchmarks against 20 competitors.Included
  9. Linkme
    Link makes posts, images and video, then schedules them after you approve.Included
    09

    AI

    Linkme ahead
    Hootsuite
    Wisdom drafts posts and images, and your team schedules them.Partial
  10. Linkme
    Each person gets a role: Owner, Super Manager, Manager or Member.Included
    10

    Team seats

    Even
    Hootsuite
    Each seat gets custom permissions, but approvals need Advanced at $399 a user.Included

On our marks, Linkme 9.5, Hootsuite 6.5. Linkme covers more on 5 jobs, Hootsuite on 1 and 4 are even.

We marked each tool from its own site. A tool is ahead on a job when it covers that job more fully: included beats partial, and both beat not offered. The score out of 10 adds up the ten marks: 1 for included, 0.5 for partial and 0 for not offered.

Sources: hootsuite.com/plans, hootsuite.com/plans/professional, hootsuite.com (1, 2), hootsuite.com/platform/link-in-bio, hootsuite.com/platform/integrations, apps.hootsuite.com/apps/shopview, hootsuite.com/wisdom-ai and link.me/pricing. Checked 19 October 2026.

Linkme vs Hootsuite, the full page
See the league table

The league table

All five tools, ranked by how many of the ten jobs each one covers, with what a team of 5 pays each month.

1
LinkmeSocial operating system
Your page: IncludedPost to your networks: IncludedDM automations: IncludedSocial inbox: PartialLead capture: IncludedEmail campaigns: IncludedSelling: IncludedAnalytics: IncludedAI: IncludedTeam seats: Included
9.5 out of 10Priced on your demoAI Standard, unlimited users
2
HootsuiteSuite
Your page: PartialPost to your networks: IncludedDM automations: IncludedSocial inbox: IncludedLead capture: Not offeredEmail campaigns: Not offeredSelling: PartialAnalytics: IncludedAI: PartialTeam seats: Included
6.5 out of 10$995a monthProfessional, 5 user seats
2
Sprout SocialSuite
Your page: PartialPost to your networks: IncludedDM automations: IncludedSocial inbox: IncludedLead capture: Not offeredEmail campaigns: Not offeredSelling: PartialAnalytics: IncludedAI: PartialTeam seats: Included
6.5 out of 10$1,995a monthAdvanced, 5 seats
2
LaterScheduler
Your page: IncludedPost to your networks: IncludedDM automations: Not offeredSocial inbox: PartialLead capture: IncludedEmail campaigns: Not offeredSelling: PartialAnalytics: IncludedAI: PartialTeam seats: Included
6.5 out of 10$86.25a monthScale plus 1 extra user
5
MetricoolScheduler
Your page: PartialPost to your networks: IncludedDM automations: IncludedSocial inbox: PartialLead capture: Not offeredEmail campaigns: Not offeredSelling: Not offeredAnalytics: IncludedAI: PartialTeam seats: Included
5.5 out of 10$53a monthAdvanced, up to 15 brands, plus VAT
Included on the plan pricedPartial: limited, only on a pricier plan, or paid extraNot offered

Each tool is marked on the plan named under its price. Each tool is priced on its business package for a team of five: the cheapest plan that lets five people work in it and reaches the tool's top score, billed yearly and shown per month. Linkme is scored on AI Standard, with unlimited users and unlimited brands, and its price is agreed on your demo. Every mark and price comes from each company's own pricing page and help center, checked 19 October 2026.

How each job and each price is worked out

Each tool is scored on the plan in its Team of 5, a month column: 1 means the job is included on that plan, 0.5 means it is limited on that plan, only on a pricier plan, or a paid add on, and 0 means it is not offered.

Ten jobs, and what earns a full mark

Your page
A page with unlimited links plus blocks that sell or collect contacts; links, buttons and media only, or a page for one network only, is half.
Post to your networks
Schedule and publish one post to Instagram, Facebook, TikTok, YouTube and LinkedIn from inside the tool with no monthly post cap; a post cap, a separate app or product, or a pricier plan is half.
DM automations
Instagram DMs that send on their own when someone comments or messages a keyword; only on a pricier plan or as an add on is half.
Social inbox
One team inbox for comments and DMs from at least three of the networks you post to; one or two networks, chats started from your own page only, or a pricier plan is half.
Lead capture
A form on your page that collects contact details into a list you can export or email; collection with no list or export is half.
Email campaigns
Send email campaigns to your own contact list from inside the tool; a send cap or a pricier plan is half.
Selling
Sell your own products with checkout on your page; tips only, or product and affiliate blocks that send buyers to another store, is half.
Analytics
Analytics with breakdowns such as traffic sources, locations or results per post; store or link totals only is half.
AI
An assistant that makes posts, images or video and then does the work, such as scheduling or editing, after you approve; one that does only part of that, such as writing text, making content you then publish yourself, editing your page, or answering questions, is half.
Team seats
Five people with their own logins in one account, with roles, permissions or approvals; own logins with full access and no roles, or roles only on a pricier plan, is half; a shared login is zero.

The price for a team of 5

Linkme, priced on your demo
AI Standard comes with unlimited users and unlimited brands for the whole team, and its price is agreed on your demo.
Hootsuite, $995 a month
Professional, 5 user seats. 5 seats x $199 = $995 a month billed yearly ($11,940 a year). Hootsuite says monthly billing costs more per user but does not publish that price. Prices are in USD, with taxes extra.
Sprout Social, $1,995 a month
Advanced, 5 seats. 5 seats x $399 = $1,995 a month billed yearly ($23,940 a year). Billed monthly: 5 x $499 = $2,495.
Later, $86.25 a month
Scale plus 1 extra user. Scale includes 4 users, so 1 more is added: $82.50 + 1 x $3.75 = $86.25 a month billed yearly ($1,035 a year). Billed monthly: $110 + 1 x $5 = $115. Prices are in USD, with taxes extra.
Metricool, $53 a month
Advanced, up to 15 brands. Advanced is one flat price with unlimited team members, so five people cost the same as one: $53 a month billed yearly ($636 a year), plus VAT. Billed monthly it is $67. Each X account adds $10 a month.

Get the 9.5 for your team.

Book a demo to start your team on AI Standard. Your whole team gets Link, your AI Social Media Manager, and 20,000 AI credits a month, with unlimited users and unlimited brands.

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