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Linkme vs Metricool: Ten jobs, side by side

On our marks, Linkme scores 9.5 and Metricool 5.5 out of 10. Linkme covers more on five of the ten jobs and five are even.

Metricool is a scheduler with analytics, and its Advanced plan is one flat price: $53 a month billed yearly, plus VAT, for up to 15 brands and unlimited team members. Teams outgrow it when social has to bring in leads and sales, because its SmartLinks page can only link out to a store, and Metricool has no lead forms, no email campaigns and no checkout. Linkme, the social operating system, puts posting, DM automations, a page that sells, lead capture, email campaigns and Link, your AI Social Media Manager, in one place.

Updated October 2026

Linkme vs Metricool, job by job

Linkme
9.5out of 10

Covers 9.5 of the 10 jobs

Jobs ahead
5Linkme
5Even
0Metricool
Metricool
5.5out of 10

Covers 5.5 of the 10 jobs

  1. Linkme
    Each page gets unlimited links, a shop, lead forms and its own QR code.Included
    01

    Your page

    Linkme ahead
    Metricool
    SmartLinks has buttons, images and video, with no forms or shop.Partial
  2. Linkme
    One post publishes to up to 7 networks at once, with scheduling.Included
    02

    Post to your networks

    Even
    Metricool
    Unlimited scheduling to Instagram, Facebook, TikTok, YouTube, LinkedIn and more, with X at $10 a month extra.Included
  3. Linkme
    Comment to DM automations run on Instagram and Facebook.Included
    03

    DM automations

    Even
    Metricool
    Instagram comment to DM and keyword replies are free for a limited time.Included
  4. Linkme
    One inbox holds your Instagram and Facebook comments and messages.Partial
    04

    Social inbox

    Even
    Metricool
    It shows comments from 5 networks, but DMs only from Instagram, Facebook and paid X.Partial
  5. Linkme
    Forms capture names, emails and phone numbers into one list.Included
    05

    Lead capture

    Linkme ahead
    Metricool
    There is no form to collect contacts.Not offered
  6. Linkme
    Send email campaigns to your contacts and see opens and clicks.Included
    06

    Email campaigns

    Linkme ahead
    Metricool
    There are no email campaigns.Not offered
  7. Linkme
    Sell digital products, courses and merch, and take tips.Included
    07

    Selling

    Linkme ahead
    Metricool
    There is no checkout, so SmartLinks can only link out to a store.Not offered
  8. Linkme
    See views, clicks, traffic sources and locations for every page.Included
    08

    Analytics

    Even
    Metricool
    Deep analytics, competitor tracking and PDF reports.Included
  9. Linkme
    Link makes posts, images and video, then schedules them after you approve.Included
    09

    AI

    Linkme ahead
    Metricool
    An AI assistant writes captions, with 35 credits a brand a month.Partial
  10. Linkme
    Each person gets a role: Owner, Super Manager, Manager or Member.Included
    10

    Team seats

    Even
    Metricool
    Unlimited team members with roles and post approvals.Included

On our marks, Linkme 9.5, Metricool 5.5. Linkme covers more on 5 jobs and 5 are even.

We marked each tool from its own site. A tool is ahead on a job when it covers that job more fully: included beats partial, and both beat not offered. The score out of 10 adds up the ten marks: 1 for included, 0.5 for partial and 0 for not offered.

Sources: metricool.com/pricing, help.metricool.com (1, 2, 3, 4, 5) and link.me/pricing. Checked 19 October 2026.

See the league table

Built for teams whose social has to sell

Teams that need the click to turn into a customer

SmartLinks can only send people to a store somewhere else. A Linkme page keeps them, with lead forms that build one list, checkout for what you sell, and email campaigns to everyone you capture.

  • Lead forms put every contact in one list, with CSV export.
  • Email campaigns show who opens and clicks.
  • Your page sells digital products, courses and merch, and takes tips.

Teams that want AI to make the content

Link, your AI Social Media Manager, drafts your posts and makes the images, videos and voiceovers. After you approve, it schedules the posts, sets up automations and sends email campaigns.

  • AI Standard includes 20,000 AI credits a month, AI Power Maxed 50,000 and Enterprise 100,000 or more.
  • Credits are pooled across the whole team.
  • Nothing goes live until you approve it.

Brands, venues and teams with many locations

Every Linkme Business package includes unlimited users and unlimited brands, and each person gets a role: Owner, Super Manager, Manager or Member.

  • Post to All sends one post to up to 7 networks at once, X included.
  • Comment to DM automations run on Instagram and Facebook.
  • Every page gets a shop, lead forms and its own QR code.
Book a demo

Move from Metricool to Linkme in three steps

  1. 01

    Pick your plan

    Book a demo and choose AI Standard, AI Power Maxed or Enterprise. Every package includes unlimited users and unlimited brands, and its price is agreed on your demo.

  2. 02

    Connect your networks

    Connect Instagram, TikTok, Facebook, YouTube, X, LinkedIn and Threads, then schedule your next posts with Post to All. You can keep Metricool until your last scheduled posts have gone out.

  3. 03

    Build your page and invite your team

    Swap your SmartLinks page for a Linkme page with a shop and lead forms, and put it in every bio. Give each person a role: Owner, Super Manager, Manager or Member.

Linkme vs Metricool, answered

Is Linkme a Metricool alternative?

Yes. Like Metricool, Linkme schedules posts to many networks at once, runs Instagram comment to DM automations, reports your analytics and gives your team roles. It also does what Metricool does not offer: lead capture forms, email campaigns, checkout on your page and Link, the AI that makes posts, images and video and schedules them after you approve. Metricool also has an inbox that shows comments from 5 networks and DMs from Instagram, Facebook and paid X. On our marks for the ten jobs of running social, Linkme scores 9.5 and Metricool scores 5.5.

How much does Metricool cost for a team of 5?

Metricool Advanced is one flat price for up to 15 brands with unlimited team members: $53 a month billed yearly, or $636 a year, plus VAT where it applies. Billed monthly it is $67, and each X account adds $10 a month. Metricool costs $53 a month for a team of 5 and covers less, scoring 5.5 to Linkme's 9.5 on our marks. Linkme AI Standard is priced on your demo for unlimited users and unlimited brands, and it covers the jobs Metricool leaves out: lead capture, email campaigns and selling on your page. It also includes Link, with 20,000 AI credits a month pooled across the whole team.

Does Metricool have DM automations?

Yes. Metricool includes Instagram comment to DM and keyword replies on Advanced, free for a limited time. Linkme's comment to DM automations run on Instagram and Facebook on every Business plan, Linkme AI Standard included, so the two are even here.

Can Metricool SmartLinks sell or capture leads?

No. SmartLinks has buttons and media and can only link out to a store, with no forms or checkout, and Metricool has no email campaigns. A Linkme page has unlimited links, a shop, lead forms and its own QR code, and every contact lands in one list you can email or export as a CSV.

Does Metricool post to X?

Yes, as a paid add on: each X account costs $10 a month on top of the plan. Linkme's Post to All sends one post to any of Instagram, TikTok, Facebook, YouTube, X, LinkedIn and Threads at once, with scheduling.

How do I switch from Metricool to Linkme?

Book a demo, pick AI Standard, AI Power Maxed or Enterprise, connect your networks, and invite your team as Owner, Super Manager, Manager or Member. Then schedule your next posts with Post to All, swap your SmartLinks page for your Linkme page in every bio, and keep Metricool until your last scheduled posts have gone out.

Get the 9.5 for your team.

Book a demo to start your team on AI Standard. Your whole team gets Link, your AI Social Media Manager, and 20,000 AI credits a month, with unlimited users and unlimited brands.

Book a demoStart for free