Social Media Strategy
Strategy, trends and practical playbooks for running social media well.
Social Media Strategy articles
Free Apple Watch Scam: How to Spot Fake Giveaways and Impersonators
Linkme's old invite promotion has ended and it does not give away Apple Watches. How prize scams work, how to spot impersonators and how brands protect followers.
How Social Media Algorithms Work: Signals, Feeds and Myths
An explainer on what feeds rank and why: the signals Instagram, TikTok and YouTube describe, how recommendation feeds differ from follower feeds, and the myths to drop.
Personal Branding for Professionals: LinkedIn, One Page and a QR Code
For consultants, job seekers and executives: a sharper LinkedIn profile, one page with your portfolio, contact form and booking link, and a QR code for slides and cards.
Social Media Presence for Business: A Local Business Playbook
A practical playbook for local businesses: audit every profile, treat Google Business Profile as a channel, give each location its own page and post on a steady routine.
Instagram Reel Trends Worth Using Now, and How to Spot the Ones That Fit
The Reel formats that outlast any single trend, a five-question test for whether a trend fits your account, and how to post one Reel everywhere and turn comments into clicks.
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