Industry Playbooks
Social media strategies for franchises, retail and restaurants.
Industry Playbooks articles
Social Media for Retail: A Practical Strategy for Stores and Online Shops
Social media for retail should help shoppers discover products, decide what suits them and take a useful next step. For one person, that means opening the right product page. For another, it means checking a store's location or getting an answer before making the trip.
Social Media Marketing for Restaurants: A Practical Guide
A good restaurant post gives someone a reason to visit and makes the next step easy. That might mean showing a new dish, answering a question about the patio or helping a guest find the right reservation link.
Franchise Social Media Marketing: How to Coordinate Content Across Locations
Head office sends out a promotion. One location cannot offer it, another uses an old booking link, and a third is still waiting for approval when the campaign starts.
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